Category Archives: Giveaway

Where I’ve Been, Where I’m Going, and What I’m Grateful For.


The last 2 years have been quite the adventure….

On October 18th, 2016 I published my first book, Balanced Body Breakthrough, my wellness coaching guide to getting your mind, body, and spirit in great shape so you can love your life.

The journey was filled with ups and downs, challenges, lessons, a whole lot of personal growth, and took me 2 years to complete from start to finish. One of the hardest things I’ve done in my life and also one of the most rewarding. In fact, I’m already starting to want to write a book again…

I vividly remember the day I got the inspiration for Balanced Body Breakthrough in my head. I had the idea during an acupuncture treatment (great things come from those tiny needles) and I remember jumping off the table excited, “I am going to write a book!” I told all my friends and family. I started writing right away. From that point on I couldn’t stop. I put aside nonnegotiable time each day to work on it. Exclusive “book only time”. No phone, no email, no meetings, no facebooking, or innocent instagram checking. Just me and writing. I loved it. 

I completed the first draft within 6 months. 278 pages. I was pumped, I had finished writing my book! Then I started to research the next step: getting it published. I read, watched Youtube videos, interviewed authors, put out queries, googled, googled some more… and then I started to get really discouraged. Damn, publishing a book is expensive and hard. Like really hard. Unless you are famous, rich, or Kim Kardashian, getting a book published will take some blood, sweat, and unicorn magic. I spent about 4 months researching to figure out the best course. I didn’t want to go bankrupt in trying to publish it, but strongly believed in the book’s purpose and powerful content.

The truth is: stress and burnout have become extreme health problems in our world today, and exercise, nutrition, sleep, meditation, and relaxation dramatically help. According to the World Health Organization, the cost of stress to American businesses is as high as $300 billion and unless we change course, this will only get worse. Over the last 30 years, self-reported levels of stress have increased 18% for women and 25% for men. This has tremendous consequences because of the role stress plays in a wide array of illnesses; like high blood pressure, which afflicts nearly 70 million, and which costs $130 billion a year to treat. Or diabetes, which 25 million Americans have.

I know firsthand the negative impact of stress. I’ve been burnout, depressed, lost, overwhelmed, anxious, frustrated, sleepless, and broken. I recovered my life and rediscovered the joy in it.  I don’t know about you, but I don’t want to live in a world where people are getting sick from stress. I wrote Balanced Body Breakthrough because I wanted to share my story and help people beat burnout to find success through health. Getting sick and burnout should not be an expected side effect of life.

I knew I couldn’t give up. This work was needed, I had to make this book come to life. Then I came across Inkshares, a reader based crowd funding publisher that works off book pre-orders. I decided to go for it and run a pre-order kickstarter campaign on the platform. I had to sell 250 pre-order copies of my book to get it published. I hustled hard. I asked for support from my community online and off. My friends and family generously donated their time and help. I started the campaign at the end of September 2015 and reached my goal January 2016 (great start to the year!). From there, the publishing process began with Inkshares. I worked with their editing team on the manuscript through a million structural, copy, digital, and interior edits (did you know how many versions a book goes through before it becomes real? a LOT). I worked endlessly on edits and took regular walks to give myself computer breaks. I shot book images with Mark Kuroda of Kuroda Studios and designed the book cover with graphic designer Lexie Tiogngson.  

Then all of a sudden it was time to set a date to publish the book. I planned a launch party on the official book “Pub Date” and Equinox generously opened their doors to host. Everyone was invited, my community of clients, colleagues, and friends from all walks of life. We sampled treats from my generous partners including Suja Juice, PurePharma, Zico Coconut water, Clearly Kombucha, Perfect Bar, Vega, NuNaturals, Fitbit, and Rothy’s. The event was a night full of love. I walked around with stars in my eyes and happiness in my heart. When I see the book on the shelf I think of all the people who made the dream possible and fill my world. To share a publish date party with my community was a memory I’ll always hold close to my heart.  








View all of the book launch images on the Balanced Body Book Party photo album here.

I can’t even begin to tell you how good it feels to see this long term dream come to life. It’s like climbing to the top of a huge mountain, admiring at how far you’ve climbed, how much stronger you are, and sitting back to savor the view. One of those, “Wow I did it!” kind of moments where you recognize that all the effort was worth it and are renewed with a deep sense of purpose and appreciation for life. 

Today one of my biggest goals is to use the book as another platform to support my corporate and public wellness work. I want to see it succeed as a tool and resource for company + individual health. I also plan to host events that incorporate the book’s content of mind, body, and spirit wellness. I am on a mission to help people develop a positive relationship to self and exercise that adds quality to their lives. This book is a tool that helps me empower others to create a life that feels good on the inside and to live every moment with wisdom, well-being, and gratitude.

I am so excited to share this book with you and support you in beating stress, finding health, and LOVING life. You can order your copy of Balanced Body Breakthrough here.

If you feel so inclined and would be so kind to leave your review of the book on Amazon, I’d greatly appreciate it! Amazon reviews are a key ingredient in having the most successful book launch possible and helping others live a balanced life they love :

That’s where I’ve been over the past two years and where I’m going next. Now, what am I most grateful for? YOU. You are my community, my tribe, my people! You join me in living a positive life, making moments that count, and enjoying health. I wouldn’t be where I am today without your love and support. I want you to know how much I appreciate you and how excited I am to share more adventures with you in the future. 

An adventure I will always cherish shared with people I’ll never forget. Thank you. I love you. Here’s to you and here’s to loving life.


Share this with your friends on Facebooktwitter, or email. Everyone deserves to be healthy and live a life they love. 

Other Things To Check Out:

GIVEAWAY. “Thrive Fitness. The Program for Peak Mental and Physical Strength—Fueled by Clean, Plant-Based, Whole Food Recipes.”

Thrive Fitness. Clean, plant based nutrition

Thrive Fitness. Clean, plant based nutrition

I am a partner and brand ambassador for Vega: a premium, clean, plant based nutrition company. Im so grateful to have found Vega whole food plant based nutrition products and thankful for the strength they’ve added to my life. Over the years Ive learned nutrition absolutely has to be a priority if you want to look, feel, and perform your best longterm. When you are working, working out, and living a busy life you absolutely need the right nutritional support.  It can be hard to eat naturally without the right resources. Vega makes it easy to get the REAL FOOD fuel you need to live your best life.

Born from the belief that one should not have to compromise between whole food goodness and fast food convenience, Vega products are developed with Alkaline-forming, plant-based whole foods which help build a platform for optimal health. All of their products are dairy, gluten and soy free, and contain no artificial flavors, colors or sweeteners. The nutrient-dense, high net-gain, alkaline-forming nutrition found in plant-based whole foods and natural health products like those offered by Vega is truly the best building material available for your body.

I love working with the company and love that all of the VEGA products are in sync with my whole food-based, clean eating nutritional philosophy. I feel good knowing I am eating real food when investing in Vega products and getting the most value from my eating as a result. I believe in the company and believe in its mission to support a healthier world through it’s clean, all natural products. 

I also totally have a huge career crush on Vega creator and co-founder Brendan Brazier . Brendan is a former professional Ironman triathlete, a two-time Canadian 50km Ultra Marathon Champion, the creator the Vega award-winning line of whole food nutritional products, and the bestselling author of Thrive. He is also the creator and host of Thrive Forward, a web series he developed to help people take health into their own hands and boost their performance.

Brendan recently published the Second edition of his best selling book, “Thrive Fitness” and Vega sent me a copy to read. The book is fantastic. I’ve highlighted page after page, tried out Brendan’s workouts and exercises, and cooked up some of his delicious performance enhancing recipes. It’s an incredible resource for anyone who wants to improve their fitness, energy, and health. Here’s a little more information and the inside scoop on Brendan’s book from the publishers:

Thrive Fitness

The Program for Peak Mental and Physical Strength—Fueled by Clean, Plant-Based, Whole Food Recipes

Second Edition

By Brendan Brazier

I am forever grateful to Brendan…I have noticed increased energy and more-restful sleep. My desire for sugar and salt is waning.—Hugh Jackman

The Thrive diet feeds your body all the nutrients it needs without empty calories and with minimal stress.—Chicago Tribune

“Vegan” and “athlete” are not terms that people generally think of together, but as professional Ironman triathlete and longtime vegan Brendan Brazier shows in Thrive Fitness, a vegan diet can help enhance performance at any level. In fact, vegan athletes are top competitors in their sports, living healthy and productive lives on—and off—the playing field.

 In the second edition with a foreword by American professional tennis player Venus Williams, Brazier presents his own easy system for total health and fitness, complete with new photos and step-by-step exercises. Since its first publication, Brazier has made significant developments, specifically to training structure and efficiency. He completely reworked the program to be more dynamic, resulting in gains achieved in less time; and, unlike in the first edition, this program can be performed without any gym equipment and can be done at home.

Whether you’re a time-crunched beginner or an experienced athlete, Thrive Fitness will help you:

  • Sculpt strong, lean muscles
  • Reduce body fat
  • Prevent disease and injuries
  • Increase energy
  • Cut sugar cravings
  • Sharpen mental clarity

Thrive Fitness features a complete six-week workout plan and training log, illustrated exercises with step-by-step instructions, the top fifteen foods to fuel workouts, and strategies to boost creativity, productivity, and mental sharpness. Brazier also includes thirty vegan, performance-enhancing recipes like Coconut Lime Curry Chickpea Stir-Fry, Collard Greens Buckwheat Wrap, Pumpkin Seed Pesto, and Frozen Chocolate Brittle, as well as sample menu plans and shopping lists.

Ive read the book cover to cover and loved every word. Its a refreshing read full of resources to support living a vibrant life. Want to know the BEST part? Vega is sponsoring a book giveaway for the Caroline Jordan Fitness community. Enter the giveaway below to win a free copy of Brendan Brazier’s “Thrive Fitness” mailed straight to you.

Heres How To Enter:

  1. Visit and LIKE the Vega Fan page and the Caroline Jordan Fitness Facebook page
  2. Leave me a comment below and tell me why you want to win a copy of Brendan Brazier’s book “Thrive Fitness: The Program for Peak Mental and Physical Strength—Fueled by Clean, Plant-Based, Whole Food Recipes
  3. BONUS POINTS: Share this blog post on twitter or facebook with a tag to @Caroline Jordan Fitness and @vegafanpage In your post or tweet tell me why you want to win a copy of Brendan Brazier’s book “Thrive Fitness: The Program for Peak Mental and Physical Strength—Fueled by Clean, Plant-Based, Whole Food Recipes

The winner will be randomly selected by March 18th and receive their free copy of Thrive Fitness. SHARE this blog post with your friends on Facebooktwitter, or email to increase your chances of winning your free copy of Thrive Fitness. 

Its YOUR time to THRIVE. I believe that with the right resources, information, encouragement, and support you can fulfill your vision of living well. Thank you Vega for helping me fuel a vibrant, healthy, life. Looking forward to sharing some of the workouts and recipes from “Thrive Fitness” with my community and rewarding one lucky reader with a free copy!

Heres to learning, growing, and fueling our full potential now and always. Till next time, keep moving my friends. 


Want to learn more about Vega Sport and Vega products? Check them out on the web, like their page on facebook, or follow them on twitter!

Other Things To Check Out This Week:


Weekend Juice Tasting with Love Grace Foods and a Super Sweet Caroline Jordan Fitness Reader Discount!

I have a huge love and gratitude for the products that help me FEEL GOOD. I was lucky enough to enjoy a special sample of the hottest products on the healthy food market, Love Grace Foods Organic Juices, Smoothies, and Elixirs. This is a company on a  mission is to provide a higher level of vitality and life-force for all with optimal nutrition. Their products are certified organic, cold-pressed and full of love. With gourmet juices, smoothies, and elixirs they support customers in reaching their health goals with ease and excitement.

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I like to be busy, so its important to make sure I get the nutrients I need to function at full speed. Thats why I drink green juice. Full of raw, seasonal produce, the products at Love Grace are Certified USDA Organic, Non-GMO, Vegan, Gluten Free and Kosher. Unlike other heat pasteurized juice, their juices are high-pressured and organic containing vital nutrients, minerals and biophotonic light energy that revitalizes and energizes the body instantly. Love Grace juice is rich in vitamins, minerals, enzymes and amino acid to nourish our insides for healthy skin, hair, nails and teeth. And because it’s in an easy-to-drink juice form, it’s both quickly digested and absorbed with minimal effort by our bodies – meaning you get more bang for your buck, without having to eat 8 cups of salad for breakfast! If you are feeling stressed, bloated, or you’re just looking to throw your health into high-gear, step away from the medicine cabinet and get yourself some Love Grace Foods juice!
Photo Credit Love Grace Foods

Photo Credit Love Grace Foods

Health Benefits of Raw Juice:

  • Green juice is loaded with amino acids (the building blocks of protein), minerals, vitamins, fiber & chlorophyll. They provide loads of  anti-oxidants which helps improve the function of all of the body’s functions. Juicing helps fill the gap for people that many be deficient in certain nutrients they are not getting from foods.
  • The nutrients from juices are easily absorbed by the body. When we consume the fresh juice it requires little digestion, which means all it nutritional goodness gets rapidly absorbed into your system.
  • Juicing allows you to consume a larger portion of vegetables and fruit in an efficient manner in one day. Lets be honest most of us could benefit from more fresh fruits and vegetables!
  • Improved nutrition from green juices helps enhance digestion
  • Green juice provides our bodies with lots of enzymes to stay strong and healthy and that it helps with glowing skin, hair, and nails.
  • Aids in improved energy levels from quality nutrition.
  • Juices help build your immune system. Seeing as nutrition plays an important role in protecting us from those nasty seasonal viruses, there is no better way to help support and strengthen our immunity than by extracting delicious and nutritious nourishment from your favorite vegetables and fruits.
  • Studies have shown drinking green juice can aid in weight loss and reduce cravings.

Will drinking Love Grace products change your life on its own? It could. But, remember: being healthy means including juice or smoothies into a healthy balanced life that involves a nutritious eating plan, exercise, stress reduction, healthy relationships, spirituality, and self-love.

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If you add Love Grace drinks into your life in a healthy balanced way you will experience wonderful benefits. One thing I know for sure: If you want to look and feel good, you have to eat foods that help you look and feel good.  After regular consumption of Love Grace juice I can honestly say that adding one healthy drink to your day could result in numerous health benefits, including energy, increased immunity, reduced cravings, and glowing skin. For a quick, nutritious snack on the go – Love Grace juice is my go-to!!

Have you tried Love Grace Foods organic jucies, smoothies, and elixirs and found it to benefit your health?  Love Grace Foods has generously offered Caroline Jordan Fitness readers a chance to try their healthy and delicious products at 10% off! Use the code: “theCaroline10” to try Love Grace products at 10% off when you order here : . Go and GLOW, health delivered to your door couldnt be happier. Cheers to your health and THANKS Love Grace!


Other Things to Check Out This Week:

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Raw Coconut Chocolate Almond Treats and a Super SWEET NuNaturals Giveaway!

NuNaturals Logo Helping 4 x 4

VALENTINES holiday is almost here! Want to sweeten it up a bit?

Whether you follow specific diet, or just want to reduce the amount of white sugar in your life, you’ll want to check out STEVIA, a fabulous natural sweetener and a healthy alternative to sugar. Stevia, is an herb 300 times as sweet as sugar with a glycemic index (GI) of 0.

Stevia is a plant native to South America. It is part of the sunflower family and its leaves are naturally sweet. In fact, the indigenous people used to chew them for their sweet taste and use them to naturally sweeten beverages. Stevia is unique among food ingredients because it doesn’t add calories. Stevia has no calories, and it is 100-300 times sweeter than sugar in the same concentration. It comes in powder or liquid form and can be found in supermarkets or health-food stores.  Stevia sometimes has a slightly bitter, licoricey aftertaste that not everyone likes. 

Can something THAT sweet be good for you? Actually YES. Stevia is natural, unlike other sugar substitutes. It is NOT an artificial sweetener. It is a real food sweetener! The FDA approved the purified form of stevia as safe to use. Several studies have shown that stevia in its pure form (not processed products like Truvia or PureVia) may actually offer many types of health benefits.  It’s been shown to be safe without containing toxins or producing side effects in those who consume it. And because it’s zero calorie and doesn’t spike blood glucose, it’s a great sweetener for diabetics or others with blood sugar issues.  Recent research suggests it may help to stabilize insulin levels as well, and some studies even show that it can regulate blood pressure. A Japanese study (where stevia is immensely popular) found that stevia can help to prevent plaque buildup on teeth. In addition, stevia (like all plants) contains antioxidants, known to help fight free radicals that can lead to chronic conditions and cancer.

Thats where NuNaturals (and this week’s Valentines giveaway) come in. I tested at least half a dozen stevia products and found NuNaturals stevia to have the best flavor and to be reasonably cost-effective.

NuNaturals has an extensive line of Stevia products that are 100% natural. They have pure Liquid Stevia in several flavors (like peppermint, lemon, chocolate, vanilla and orange), NuStevia White Stevia Powers, NuStevia No Carbs Blend Stevia Powder, and their newest products- Simple Syrups and Cocoa Syrups. NuNaturals products DO NOT contain aspartame, saccharin, sucralose, high-fructose corn syrup, sugar, soy, yeast, what, milk, synthetics, artificial colors, flavors or preservatives. They are GMO Free,  from sustainable agriculture assisting in making a healthy Earth.

NuNaturals NuStevia is Non-Bitter tasting, has ZERO calories, and does not effect blood sugar levels so it is safe for diabetics and figure conscious fitness fanatics. I like to use NuNaturals in my oatmeal and enjoy flavoring my beverages with it too. The options to use it are ENDLESS, theres even an all-star world wide recipe collection that NuNaturals has created online through partnering with healthy living bloggers. To help you celebrate Valentines day, I thought I’d give you one of my favorite HEALTHY, sweet, no-guilt recipes to try featuring NuNaturals stevia. 


Caroline’s Raw Coconut Chocolate Almond Treats

These are really fun and easy to make. Healthy enough for a pre-workout bite but indulgent enough for a valentines treat!


  • 1/3 cup almond butter
  • 1 tbsp. unsweetened cocoa powder
  • 1 1/4 tsp NuNaturals Vanilla NuStevia
  • 1/2 cup coconut flour
  • 1/2 cup almond flour
  • 1/3 cup + 4 tbsp unsweetened almond milk 
  • unsweetened shredded coconut (optional)


  1. Melt almond butter in medium saucepan over medium heat.
  2. Remove from burner; add in unsweetened cocoa powder and Vanilla NuStevia, and stir until smooth.
  3. Stir in coconut flour and almond flour (mixture will be crumbly), then add almond milk until fully combined.
  4. Using a tablespoon, scoop out dough and roll into balls using your hands and place on baking sheet lined with wax paper. Repeat until all dough has been used (optional: roll balls in unsweetened coconut flakes).
  5. Place in refrigerator for 30 minutes to set.


As a HAPPY VALENTINES gift to you, NuNaturals has generously offered a sweet giveaway package for Caroline Jordan Fitness readers. I’m able to award FOUR winners who will each receive the following:

NuStevia Cocoa Syrup NuStevia MINT COCOA NuStevia 50 Packets Top Angle Liquid Cherry Vanilla

Entering the giveaway will allow you the chance to try this high quality ALL NATURAL sweetener for FREE. The Cherry Vanilla flavored stevia makes GREAT smoothies and baked goods, and the peppermint is just good in anything ranging from homemade healthy candies, tea, coffee, and hot cocoa. The to-go packets are perfect to throw in your purse for on the go use for if you find yourself out at work, or coffee with a friend and don’t have a healthy sweetener choice. Just pop out a packet and you’re good to go!

How To Enter:

  1. Visit and LIKE the NuNaturals Facebook page and the Caroline Jordan Fitness Facebook page.
  2. Share this blog post on twitter or facebook with a tag to @Caroline Jordan Fitness and @NuNaturals . In your post or tweet tell me why you want to win “Caroline Jordan Fitness’s Super Sweet NuNaturals Valentines giveaway”!

THATS IT! So what are you waiting for? Get those entries in! FOUR of you will win! 🙂

Giveaway Rules:
 * Contest is entry to contestants WORLDWIDE. Be aware no PO boxes are acceptable for shipping, so if you enter, please have a physical location where it can be shipped if you win. All ages welcome. Contest ends Sunday February 15th, 2014  at 11:59 p.m. PST. Four winners will be randomly chosen and announced Monday, February 16th, 2014 by 9 a.m. PST. Winners will also be notified via email by Monday at 9 a.m. PST, February 16th 2014.  * 
BONUS SPECIAL DISCOUNT for Caroline Jordan Fitness readers :
*Ive got an Exclusive BONUS for you! If you want to order any NuNaturals products, visit their website where you can get a ONE TIME special discount and free shipping over $35 for all U.S residents, however they ship worldwide to anyone. 
* This is a great time to stock up on your favorite stevia products, healthy baking supplies, and other goodies. They have a HUGE library of healthy recipes that wont damage your diet and are fun to experiment with 🙂 Check out  the NuNuturals website and use this code at checkout: BLG0615  to receive 15% DISCOUNT on your ENTIRE ORDER. This discount remains  EFFECTIVE UNTIL JUNE 30, 2015.

Whats one sweet you’ll be enjoying this Valentines Holiday? Cant wait to hear what you think of stevia!

As always, if you liked this post, be sure to share it with your friends on Facebooktwitter, or email. Join the community online and get the support you need to live a healthy, happy life you love.

Wishing you all a super sweet Valentine’s Day full of love,
Disclaimer: Although I received free products from winning the giveaway, I was not compensated by the company to write this review. All opinions are my own and based on my general satisfaction with the products. 
Other Things To Check Out This Week:

REPLENISH yourself. Spring meditation and giveaway.

replenish [rɪˈplɛnɪʃ]

vb (tr)

1. to make full or complete again by supplying what has been used up or is lacking
2. to put fresh fuel on (a fire)
How do you take time to refuel and replenish yourself so you can live your best life?
So often we put everything else ahead of our health and well-being.  It can be terribly difficult to make time for ourselves, especially if doing so results in guilt for spending time away from loved ones, the office, or whatever feels more important.  In our busy lives, it can feel excruciating to leave the house for 90 minutes to take a yoga class or grab dinner with a friend.  And these important time-outs dont do much good when we are stressed or anxious over taking them in the first place.
What if we were to change how we think about the time we set aside for ourselves?  What if we were to learn how to recognize its importance in our lives and the lives of the people who count on us?
In the book The Trance of Scarcity, author Victoria Castle writes, “Those of us who want to do good in the world are especially accountable to our own well-being.  If we are to be of real service to humanity, we must make ourselves available to be nourished, inspired, and sustained.  Otherwise, how would we keep going?”
This is profound on many levels, but two parts of this quote speak to me most.  First, she says that those of us who want to do good in the world are especially accountable. Often we act as if  we believe the opposite; we behave like martyrs, giving to others and never taking the time to renew ourselves.  I also love the way Victoria says we must make ourselves available to be nourished, inspired, and sustained.  It is up to us, a choice we can make and a necessity to our lives.
If we don’t fill ourselves up, how can we expect to enrich the lives of others?
Every day you have an opportunity to be renewed, replenished, nourished, inspired, and sustained (not to mention relaxed!).  Take note of the above image, “the meaning of life is to live it”.  My hope for each of us is that we take the time to do just that. What activities bring your life the most joy? Plan to take the time for those things in your week and be ok with your decision to spend some time doing what you love. Spend some time every single day in your body and with your breath. Go out for tea, a cocktail, a meal with friends or family. Replenishing yourself can be as simple as taking a few moments to feel gratitude for your health, your family, or the other blessings that bring your life joy.  A daily gratitude practice — even just a few minutes each day– is itself nourishing, inspiring, and sustaining.
Choosing to nourish yourself takes practice and you will have to figure out the habits that will help you LIVE your best life. I challenge you to REPLENISH yourself so you can continue to give to others.  Serve as an example for the other people in your world.  How amazing would it feel to inspire your children, a parent, your spouse or partner, a friend, a coworker to be kind and good to themselves?  Start a domino effect for the people around you and “Be the Change you want to see in the world”.
This spring to help you Replenish yourself, Sokenbicha is giving away a case of their REPLENISH tea blend and a sweet swag bag to one lucky winner! I’ve tried the new flavor and I am a FAN! To enter to win, follow @SokenbichaTea on Twitter, share this blog post and include the @SokenbichaTea @carolinefitness handles. You have until the end of April, so you can share this post as often as you’d like for added chances to win.

Click here to read more about Sokenibicha Tea or check them out on Facebook.

How will you REPLENISH yourself this spring? Give love to yourself, it makes the world a better place 🙂

With love,


Quick Disclosure: Sokenbicha partnered with bloggers such as me to participate in this giveaway. Sokenbicha believes that consumers and bloggers are free to form their own opinions and share them in their own words. Sokenbicha’s policies align with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations.